Brand Protection

By definition, brand protection is a process by which organizations can protect their intellectual property and associated brands against people who are counterfeiters, and those infringe on these trade secrets. These trade secrets include trademarks, copyrights, patents, and designs.

Brand protection is needed not only to protect from loss of revenue but also to ensure that the reputation and image of the company is not tarnished. In layman terms, brand protection prevents any sort of abuse or misuse of the brand.

Why do I need brand protection?

The logic is pretty simple; if you are selling a product that has a trademark registration in your name, there is a high possibility of that product being counterfeited by external people. Hence, it is important for organizations to adopt a brand protection strategy.

From a classification point of view, there are three types of companies that are always at a risk of being infringed. These are product innovators, brand value organizations, and design-focused enterprises. Let us look at why these types of companies need brand protection.

One of the reasons these companies are at risk of counterfeiting is because of the extensive investment – both in form of time and money, that they put to build their brand, conducting detailed research & development of their products, or spending hours and hours of their work in meticulously designing the products.

Final Thoughts

The battle between brands and counterfeiters is an ongoing one. While brands keep deploying modern tools and technology to safeguard their intellectual property and other trade secrets, counterfeiters keep trying different ways to infringe these data.